Yoshihide Sodeoka is a multidisciplinary artist and musician from Yokohama, Japan, and the founder of Undervolt & Co. Sodeoka's neo-psychedelic work with video, GIFs and print simultaneously inhabits the world of fine art, music, fashion, and advertising. Influenced by 1960s psychedelia and progressive rock of the 1970s, he has been at the forefront of digital art culture for some two decades.